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WhereAttentionBecomesCapital

The incentive layer for onchain economies.

Zaps turns wallet activity into measurable impact — and connects users, KOLs, and brands through performance-based rewards.

Powered byZeru AI

Behavioral intelligence across 300M+ wallets

The Problem

Incentives in Web3 are broken.

Protocols spend millions on growth. KOLs move markets. Users deploy capital. But no system proves who actually creates value.

Misallocation

Rewards are misallocated.

Protocols spend millions on growth — but most rewards land in farmer wallets, not real contributors.

Rewards are misallocated.
Vanity

Influence is just vanity metrics.

Likes, follows, and engagement signal nothing about actual capital moved or value created.

Influence is just vanity metrics.
No Attribution

Capital flows without attribution.

Billions of dollars move onchain every day. Nobody knows which KOL, campaign, or signal moved them.

Capital flows without attribution.
The Gap

Influence exists.
Attribution doesn’t.

Web3 has the liquidity, the audiences, and the incentives. What it’s missing is the proof — the attribution layer that connects every dollar of growth to the wallet, the campaign, and the curator that earned it.

The attribution gap
Why existing systems fail

Every category solves a piece — none solve the whole.

Each generation of growth tooling captures one signal. None connect attention, activity, and attribution into a single, verifiable layer.

Quest platforms

Galxe · Zealy

Gamified tasks
shallow engagement
no economic signal

Social platforms

X · Telegram

Engagement ≠ capital
bots & noise
no accountability

InfoFi

Kaito

Tracks attention
not capital
no wallet-level attribution

Onchain analytics

Dune · Nansen

Shows activity
not influence
no incentive layer
Solution

Onchain markets where attention converts into capital.

Zaps measures real economic impact at the wallet level — across protocols, across time, globally normalised.

Every action is tracked.

Multichain swaps, deposits, votes, liquidity — Zaps ingests every onchain footprint and decodes it into structured economic activity.

Every action is tracked.

Every contribution is measured.

Zeru AI models normalise actions across protocols and time, so a $1k LP deposit on Arbitrum is comparable to a stake on Solana — at the wallet level.

Every contribution is measured.

Every reward is earned.

Brands deploy. Curators amplify. Users execute. Zaps settles incentives against measured impact, so the wallets that moved the needle get paid.

Every reward is earned.
How It Works

Activity Intelligence Incentives

A three-stage pipeline. Real onchain behavior in. Real, attributable incentives out.

01Activity

Multichain behavior, decoded.

We ingest and decode multichain activity — trades, liquidity, capital flows — and normalise it into structured wallet behavior.

Multichain behavior, decoded.
02Intelligence

Behavior → economic contribution.

Zeru AI maps wallet behavior to real economic contribution — separating bots, farmers, and one-time tourists from the wallets that move capital.

Behavior → economic contribution.
03Decisions

Zaps assigns who gets paid.

Contribution scores (Zaps) and incentive distribution flow programmatically — every dollar deployed lands with the wallet that earned it.

Zaps assigns who gets paid.
The Marketplace

A 3-sided incentive economy.

Every participant has a clear role and a clear way to win — settled programmatically on real, verifiable activity.

Users

  • +Mint zScore NFTs
  • +Join clans
  • +Compete on leaderboards
  • +Earn rewards for real activity

KOLs / Curators

  • +Create clans
  • +Bring their community onchain
  • +Prove capital influence
  • +Monetize attention

Brands / Protocols

  • +Launch bounty campaigns
  • +Set growth targets
  • +Allocate incentives
  • +Pay for performance
Core Insight

Attention Activity Incentives

Attention alone is useless. Activity without attribution is wasted.

Zaps connects the loop.

Attention

KOLs

drives
drives
Activity

Users deploying capital

earns
earns
Incentives

Brands allocating rewards

A compounding flywheel for onchain growth.

When attention, activity, and incentives settle on one proof, every loop strengthens the next.

Better KOLs attract better users

Better users generate real growth

Brands deploy incentives more efficiently

Product Experience

What you do on Zaps

Mint your zScore NFT

Your portable, dynamic onchain identity — a single NFT that represents your behaviour across protocols and chains.

app.zaps.wtf
Mint your zScore NFT
$ZAPS Token

The engine of the incentive economy.

$ZAPS converts attention into programmable capital.

Demand-side

Brands / Protocols

  • Pay for performance
  • Launch campaigns
  • Target high-quality users
Attention-side

KOLs

  • Earn for capital influenced
  • Stake to boost credibility
  • Access larger campaigns
Capital-side

Users

  • Earn for real activity
  • Compete on leaderboards
  • Unlock better rewards
Why Now

Web3 has the inputs. It’s missing the layer.

Web3 has

  • Liquidity
  • Users
  • Incentives

But lacks

  • Attribution
  • Efficiency
  • Trust

Zaps is the missing layer.

Category Creation

From InfoFi → IncentiveFi

Yesterday

Kaito

Monetises attention.

Tomorrow

Zaps

Monetises economic impact.

The next primitive for onchain economies.

MINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDS
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MINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDS
MINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDS
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MINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDSMINT YOUR ZSCOREJOIN A CLANEARN ZAPSREAL IMPACTATTENTION → CAPITALINCENTIVE LAYERPERFORMANCE-BASED REWARDS
Get Started

Start earning for real impact.

Mint your zScore. Join a clan. Get rewarded.

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